Creativity is not so much an ability as a process. In order for something new to be created – for a new idea to develop – the mind goes through a series of cogntive stages.
One of the best known explanations of the stages was set out by Graham Wallas (1926):
1) Preparation: This is the preparatory work on a problem, exploring it and getting your mind ready. Here you engage with the problem, looking over all of the relevant information. It is important not to try too hard to solve it – yet.
EXAMPLE: Mulling over your notes for a poem or first draft for a chapter helps to get your mind ready.
2) Incubation: Now the problem has been internalized, and unconscious cognitive processes are working on it. This could happen while we sleep (see Creativity and REM sleep).
EXAMPLE: Moving on to other work or tasks with our current piece of writing ‘at the back of our mind’.
3) Illumination: Here we gain a sudden insight – the solution to the problem comes to us. Sometimes this well be preceded by a feeling that the answer is on its way.
EXAMPLE: Suddenly getting that good idea for how to end your story or chapter.
4) Verification: Here we examine and analyse the idea, to verify whether it is a genuine solution to our problem – and perhaps work out some of the finer details.
EXAMPLE: Having had a great idea for the ending to our story, we figure out the details of what we need out main characters to do in order to get there.
For a writer, the frustrating aspect of this is not knowing how long incubation will take -and the lack of certainty that insight will occur at all. However, there are things that can be done
- Firstly, make sure that your preparation is thorough – that you have fully taken in and turned over the problem in your mind at the start.
- Secondly, Krashen (2001) notes that incubation often works best with relaxation, and that insights often come to scientists during repetitive physical activities such as walking and gardening.
So your most important work may take place away from the screen!
References
Krashen, S. (2001). Incubation: A Neglected Aspect of the Composing Process? ESL Journal, 4(2): 10-11.
Wallas, G. (1926). The Art of thought. London: Jonathan Cape.












